Launched in 1968, Estee by Estee Lauder represented a significant milestone in the evolution of the brand's fragrance portfolio. This release was not only a major event because it marked the first new fragrance from the renowned beauty mogul since the introduction of Youth Dew, but it also reflected Lauder's confidence in her creation. With seventeen years passing since Youth Dew's debut, Estee Lauder's decision to introduce Estee was a testament to her commitment to innovation and excellence in the fragrance industry.
The name "Estee Super" was a bold statement, emphasizing the perfume's superior quality and longevity. Estee Lauder described it as a "super fragrance," and the full names on the bottles—Estee's Super Perfume and Estee's Super Cologne—underscored its status as a flagship product. Lauder's claim that the fragrance would last at least 24 hours, three times longer than other perfumes on the market, was a reflection of its concentrated formula, which contained three times more essential oils than typical fragrances. This remarkable concentration was a result of seven years of meticulous development, highlighting Lauder's dedication to creating a scent that not only lasted but also made a lasting impression.
Estee by Estee Lauder was designed to captivate and enthrall, embodying the brand's high standards and Lauder's personal assurance that it was a fragrance worth wearing. The emphasis on extended wear and potent concentration demonstrated Lauder's intention to create a perfume that would not only impress but also endure, solidifying its place as a classic in the world of high-end fragrances.
