Launched in 1968, Estee by Estee Lauder represented a significant milestone in the evolution of the brand's fragrance portfolio. This release was not only a major event because it marked the first new fragrance from the renowned beauty mogul since the introduction of Youth Dew, but it also reflected Lauder's confidence in her creation. With seventeen years passing since Youth Dew's debut, Estee Lauder's decision to introduce Estee was a testament to her commitment to innovation and excellence in the fragrance industry.
The name "Estee Super" was a bold statement, emphasizing the perfume's superior quality and longevity. Estee Lauder described it as a "super fragrance," and the full names on the bottles—Estee's Super Perfume and Estee's Super Cologne—underscored its status as a flagship product. Lauder's claim that the fragrance would last at least 24 hours, three times longer than other perfumes on the market, was a reflection of its concentrated formula, which contained three times more essential oils than typical fragrances. This remarkable concentration was a result of seven years of meticulous development, highlighting Lauder's dedication to creating a scent that not only lasted but also made a lasting impression.
Estee by Estee Lauder was designed to captivate and enthrall, embodying the brand's high standards and Lauder's personal assurance that it was a fragrance worth wearing. The emphasis on extended wear and potent concentration demonstrated Lauder's intention to create a perfume that would not only impress but also endure, solidifying its place as a classic in the world of high-end fragrances.
The official launch of Estee took place at Saks Fifth Avenue, adding a touch of exclusivity and sophistication to its debut. This initial launch at a prestigious retailer set the tone for its subsequent release at other notable stores, such as John Wanamaker in Philadelphia. Estee Lauder's choice of Saks Fifth Avenue for the premiere illustrated the importance of the launch and the brand's commitment to presenting Estee as a high-end, luxurious offering.
Fragrance Composition:
So what does it smell like? It is classified as a sweet floral fragrance for women. It begins with an aldehydic top, followed by a sweet floral heart, resting on a sensual, powdery woody base. Classic, spicy, green floral with warm, woody notes.
- Top notes: aldehydes, raspberry, peach, citrus oils, coriander, bergamot
- Middle notes: tuberose, lily of the valley, rose absolute, Grasse jasmine, carnation, Nossi-be ylang ylang, honey, orris
- Base notes: incense, cedar, musk, Ceylon sandalwood, styrax, oakmoss
Bottles:
The bottle for Estee by Estee Lauder was a masterful representation of elegance and sophistication, reflecting the high standards of the fragrance within. The design featured a smoothly ovaled form, which offered a sleek and timeless silhouette that fit comfortably in the hand. This gentle curvature not only enhanced the bottle’s aesthetic appeal but also underscored its luxurious nature.
Crowning the bottle was a tall, silvery stainless steel column, adding a modern and distinctive touch to its overall appearance. This column, with its gleaming metallic finish, provided a striking contrast to the smooth glass and lent the bottle an air of refined sophistication. Its sleek, vertical lines emphasized the bottle’s graceful shape, while also serving as a functional element, making it easy to grip and pour.
The parfum bottle itself was crafted in clear and frosted glass, combining transparency with an ethereal quality. The clear glass portion allowed the rich hue of the fragrance to be glimpsed, while the frosted glass sections introduced a subtle texture and a touch of softness to the design. The rectangular shape of the bottle mirrored the clean lines of modernist design, enhancing its contemporary appeal.
Topping the bottle was a rectangular frosted glass stopper, distinguished by its openwork center. This innovative stopper design not only served as a functional cap but also added a unique decorative element to the bottle. The openwork center allowed a glimpse of the fragrance through the stopper, creating an intriguing visual effect and emphasizing the bottle’s luxurious and multifaceted character.
The packaging for Estee was equally compelling, housed in a celestial blue box that exuded an air of opulence. The box featured a pattern of deeper blue geometric designs, reflecting the multifaceted nature of the fragrance itself. This design choice conveyed a sense of depth and complexity, aligning with the perfume’s promise of lasting impact and intricate scent profile. The celestial blue color evoked a sense of elegance and tranquility, perfectly complementing the sophisticated bottle design and the luxurious essence of the fragrance inside.
A special flacon was created for the parfum, it was a clear glass small purse bottle covered with silver lattice and topped by a silver filigree cap. This little bottle was small enough to fit inside the purse and was made in France by Pochet et du Courval. The bottle was also used by other perfumers, mainly La Castillerie in France since the 1940s.
Fragrance Line:
The Estee Super fragrance line by Estee Lauder was meticulously crafted to offer a wide range of options, each designed to cater to different preferences and usage scenarios. The collection was characterized by its variety, providing something for everyone from those who preferred a delicate hint of fragrance to those who enjoyed a more pronounced scent.
The Perfume category featured several formats, beginning with the elegant silver filigree mini bottle, a charming and collectible piece that captured the essence of luxury in a compact form. This mini bottle was perfect for travel or as a decorative item, offering a refined touch of Estee Super. The standard Perfume Splash bottles were available in 1/4 oz, 1/2 oz, and 1 oz sizes, allowing for versatility in application. Each of these splash bottles was designed to deliver a potent dose of fragrance, ideal for those who preferred a classic approach to perfume application.
For convenience on the go, the line included a 3/10 oz Refillable Perfume Purse Spray. This compact, refillable option was designed to fit effortlessly into a purse or handbag, making it easy for users to refresh their fragrance throughout the day. The 2 oz Perfume Spray provided a larger quantity of the signature scent, ideal for those who wished to enjoy Estee Super regularly. The 1.85 oz Pure Fragrance Spray offered a concentrated version of the perfume, catering to those who desired a more intense experience.
Estee Super’s daytime offerings included the 2 oz and 4 oz Daytime Fragrance Splash bottles, which were designed for lighter, everyday use. These splashes were perfect for layering over other scented products or for applying in a more casual manner. The 1 3/4 oz Daytime Fragrance Spray provided a larger, more convenient option for daily wear, with a spray mechanism that allowed for a more controlled application.
The line also featured a Solid Perfume, a luxurious alternative for those who preferred a balm-like texture. This solid perfume was ideal for direct application to pulse points, offering a more subtle and intimate fragrance experience. Additionally, the Cologne category was represented with several formats, including a 1/2 oz Cologne Purse Spray for portability, and 2 oz and 4 oz Cologne Splash and Spray options for varied intensity and application preferences.
In 1976, Estee Lauder introduced the Estee Pure Fragrance Spray, a notable development in the brand’s fragrance line. This new formulation marked a shift from the previously offered Super Perfume Spray, offering a refined and modernized approach to the classic Estee scent. The Pure Fragrance Spray was designed to provide a more sophisticated and lasting impression, featuring a concentrated formula that maintained the fragrance’s elegance while introducing a contemporary touch.
The launch of the Pure Fragrance Spray in 1976 also extended to other Estee Lauder fragrances, including Youth Dew, Aliage, and Private Collection. This expansion highlighted Estee Lauder’s commitment to offering a cohesive and premium experience across its fragrance range. Each scent benefited from the Pure Fragrance Spray's enhanced formula, providing users with an elevated olfactory experience that retained the integrity of the original fragrances while adapting to evolving preferences.
Additionally, 1976 saw the introduction of the Estee Daytime Fragrance in both Splash and Spray formats. This lighter, brighter version of the classic Estee fragrance was designed to cater to those seeking a more subtle and refreshing scent for daytime wear. The Daytime Fragrance offered a softer, more approachable take on the original Estee, making it ideal for everyday use while maintaining the brand’s signature elegance. The Splash and Spray formats allowed for flexible application, whether for a quick refresh or a more deliberate fragrance experience, ensuring that users could enjoy the scent in a way that suited their personal preferences and lifestyle.
Each product in the Estee Super line was crafted to cater to different needs and occasions, ensuring that every woman could find a format that suited her lifestyle while enjoying the enduring elegance and sophistication of Estee Super.
Bath & Body Products:
In 1970, Estee Lauder's Estee line was beautifully expanded to include a range of luxurious bath and body products, each designed to complement the signature fragrance and enhance the overall experience of the Estee scent.
The Estee Body Cream was a standout in this collection, presented in a striking marine blue glass globe with a silver top. This elegant packaging not only served as a visual delight but also as a testament to the luxurious nature of the cream. The body cream was intended for use after bathing, providing the skin with a rich, moisturizing layer that left it feeling soft and supple. The smooth, creamy texture absorbed easily, enveloping the skin in the sophisticated Estee fragrance while delivering intense hydration.
The after bath powder came in a lovely blue box, adding a touch of refinement to the post-bath ritual. The powder was accompanied by a soft puff mitt, designed for easy application and even distribution. This delicate powder helped to absorb excess moisture and impart a gentle, fragrant veil on the skin, enhancing the overall sense of freshness and elegance.
Estee Lauder also offered a fragrant blue bath soap, molded into a stylized cube that was both aesthetically pleasing and practical. The cube's design made it easy to grip, ensuring a comfortable and efficient bathing experience. The soap lathered richly, cleansing the skin while imparting a subtle hint of the Estee fragrance.
The bath and body line included several additional products, each crafted to enhance the luxurious experience of the Estee scent. The 1/2 oz and 1 oz Perfumed Bath Oils were designed to transform a regular bath into a spa-like indulgence, with their rich, fragrant oils providing a soothing and moisturizing effect. The 8 oz Perfumed Body Cream, similar to the globe packaging but in a more practical size, offered the same luxurious hydration and fragrance in a larger format.
The line also featured the 3 1/2 oz Perfumed Pouf Powder, a fine powder that could be applied with a pouf for an elegant touch of fragrance and softness. The 9 oz Perfumed Body Powder and 6 oz Perfumed Spray Powder provided alternative ways to enjoy the Estee fragrance, with the powder offering a classic application and the spray powder allowing for a more modern, convenient option.
The 7 oz Perfumed Milk Bath and 7 oz Perfumed Bath Crystals were designed to enhance the bathing experience with their luxurious, fragrant formulations. The milk bath created a creamy, soothing soak, while the bath crystals dissolved into the water, releasing a burst of fragrance and a touch of indulgence.
Lastly, the Perfumed Bath Soap and Perfumed Guest Soap offered everyday luxury, with the guest soap providing a smaller, elegant option for visitors or travel. Each product in the Estee bath and body line was meticulously crafted to provide an immersive, elegant experience, allowing users to indulge in the sophistication of the Estee fragrance from head to toe.
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