Azuree by Estee Lauder c1969

Launched in 1969, Estée Lauder's "Azuree" emerged during a vibrant era for perfume, marked by a blend of traditional and avant-garde influences. The late 1960s was a time of significant transformation in the fragrance industry. Perfumes from this period often embraced bold and unconventional notes, reflecting the cultural shifts of the time. The market was increasingly open to experimenting with new scent profiles, blending classic elements with modern innovations.

"Azuree" by Estée Lauder, created by perfumer Bernard Chant, stands out as a distinctive floral chypre fragrance. The chypre genre, characterized by its blend of citrus top notes, a rich floral heart, and a base of mossy, woody accords, was well-established by the 1960s. However, "Azuree" differentiated itself through its sophisticated interpretation of this classic style. Its floral bouquet, combined with its chypre foundation, offered a fresh and elegant twist that resonated with the evolving tastes of the era.

The name "Azuree" was likely chosen to evoke imagery of the sky and sea, reflecting a sense of openness and tranquility. The word "azure" comes from the French term for a deep blue color, which itself is derived from the Persian word "lazhward," meaning "lapis lazuli"—a semi-precious stone valued for its vibrant blue hue. By adopting the name "Azuree," Estée Lauder tapped into the serene and expansive connotations associated with the color, suggesting a fragrance that was both elegant and enveloping, capturing the essence of a clear, expansive sky.

In summary, "Azuree" was part of a broader trend towards more daring and sophisticated fragrances in the late 1960s. It aligned with contemporary trends while adding its own unique twist, making it a memorable addition to Estée Lauder's fragrance portfolio.

Fragrance Composition:

So what does it smell like? It is classified as a floral chypre fragrance for women. A sparkling top note of florals, fresh citrus and crisp herbaceous notes of basil, sage and spearmint combine with a rich, woody background of oakmoss and patchouli. It was described as "a fresh scent rich with Mediterranean warmth and tang." 

• Top notes: aldehydes, armoise, artemisia, gardenia, basil, sage, bergamot
• Middle notes: cyclamen, orris, Grasse jasmine, Nossi-Be ylang ylang, geranium, Haiti vetiver, rose
• Base notes: leather, amber, patchouli, musk, oakmoss

 

Bath & Body Products:

Azuree was a full line of bath and body products meant to relax, refresh and invigorate you.

• Mint Pick Up Bath, a tangy mint spiked refreshing bubble bath
• Perfumed Bath Oil, a highly fragrant bath oil
• Fresh Milk Bath, a silkening luxury foaming bubble bath with the legendary benefits of a milk bath
• Fresh Water Bath Oil Soap, an effective cleanser with a high concentration of emollients
• Tender Creme Bath, a relaxing birch scented, smoothing bath oil
• European Mineral Bath Salts, an instant soaking spa bath
• Cool Spray Powder, a fine fragrant talc in an icy aerosol spray
• Pressed Dusting Powder, a smoothing non spill powder tablet
• Cologne Spray Concentrate, the warm and tangy long lasting essence
• Perfumed Cologne, longer lasting essences in a refreshing splash
• Body Satin Rub, an after bath moisturizing massage lotion to supple skin, relax muscles
• Silken Dusting Powder, for luxurious silky soft skin
• Sparkling Friction Lotion, a clear, tangy, refreshing, cooling, fragrance splash
• Invigorating Bath Gel, a stimulating foaming body shampoo
• Sponge Bath Freshener, a portable towel in a packet saturated with cooling lotion
• Parfum Boutique Spray
• Parfum Purse Spray

Hair Care Products in the Azuree line were added in 1971:

• Natural Shampoo
• A rinse for oily hair contained cucumber.
• A rinse for fine to medium hair contained rosewood and sandalwood.
• Herbal Pack Conditioner & Nourisher to revitalize hair every few weeks
• Hair Spray

In 1973, Estee Lauder introduced the Azuree Sunshine Cologne Splash, a light and breezy version of Azuree, it was meant to be generously splashed over the whole body.

Fate of the Fragrance:

Azuree has been available over the years but suffered from reformulations since around 2010.