Azuree by Estee Lauder c1969

Launched in 1969, Estée Lauder's "Azuree" emerged during a vibrant era for perfume, marked by a blend of traditional and avant-garde influences. The late 1960s was a time of significant transformation in the fragrance industry. Perfumes from this period often embraced bold and unconventional notes, reflecting the cultural shifts of the time. The market was increasingly open to experimenting with new scent profiles, blending classic elements with modern innovations.

"Azuree" by Estée Lauder, created by perfumer Bernard Chant, stands out as a distinctive floral chypre fragrance. The chypre genre, characterized by its blend of citrus top notes, a rich floral heart, and a base of mossy, woody accords, was well-established by the 1960s. However, "Azuree" differentiated itself through its sophisticated interpretation of this classic style. Its floral bouquet, combined with its chypre foundation, offered a fresh and elegant twist that resonated with the evolving tastes of the era.

The name "Azuree" was likely chosen to evoke imagery of the sky and sea, reflecting a sense of openness and tranquility. The word "azure" comes from the French term for a deep blue color, which itself is derived from the Persian word "lazhward," meaning "lapis lazuli"—a semi-precious stone valued for its vibrant blue hue. By adopting the name "Azuree," Estée Lauder tapped into the serene and expansive connotations associated with the color, suggesting a fragrance that was both elegant and enveloping, capturing the essence of a clear, expansive sky.

In summary, "Azuree" was part of a broader trend towards more daring and sophisticated fragrances in the late 1960s. It aligned with contemporary trends while adding its own unique twist, making it a memorable addition to Estée Lauder's fragrance portfolio.

Origins

Origins is a well-known cosmetics brand hailing from the United States, founded in 1990 by Leonard Lauder, the son of Estee Lauder, a pioneer in the beauty industry. With a commitment to creating environmentally friendly and natural products, Origins Natural Resources was established as a line that emphasizes the use of botanical-based ingredients. The brand's ethos centers around the belief that nature provides the most potent solutions for skincare, makeup, and overall wellness.

The product range from Origins includes skincare items, minimalist makeup, and sensory therapy products, all designed to cater to the needs of modern consumers seeking natural and effective beauty solutions. Origins has always been committed to ethical practices; the brand does not test its products on animals, a stance that aligns with growing consumer awareness and demand for cruelty-free beauty products. Furthermore, Origins takes pride in its formulation practices, avoiding the use of animal-derived ingredients, even in tools like brushes. This commitment to cruelty-free and vegan-friendly principles highlights the brand's dedication to sustainability and ethical responsibility in the beauty industry.

Overall, Origins has carved a niche for itself by combining high-quality, natural ingredients with a strong ethical stance. Its commitment to environmental sustainability and animal welfare, coupled with the effectiveness of its products, has earned Origins a loyal following among consumers who value both beauty and ethical considerations.

Knowing by Estee Lauder c1988

The choice of the name "Knowing" for the Estee Lauder fragrance launched in 1988 is a deliberate and evocative one, crafted to convey a sense of sophistication, confidence, and self-assurance. The name itself suggests a deep, intrinsic understanding and awareness—qualities that are often associated with maturity, experience, and a certain worldly wisdom. By choosing "Knowing" as the name, Estee Lauder aimed to appeal to a woman who is not just aware of herself and her desires but is also assertive and confident in expressing them. This is a woman who understands her own worth, who has a keen sense of the world around her, and who makes choices with deliberation and clarity.

The word "Knowing" evokes a range of images and emotions. It conjures up a vision of a woman who is poised and composed, who carries herself with an air of quiet confidence and elegance. This is not a woman who is easily swayed by trends or external opinions; instead, she has a strong sense of her own style and identity. The name implies an individual who is insightful, perceptive, and wise—someone who has learned from her experiences and uses that knowledge to navigate her world with grace and certainty. There's an element of mystery and allure in the word "Knowing," suggesting a depth of character and a rich inner life that may not be immediately apparent but is undeniably compelling.

The fragrance "Knowing" was created by the renowned perfumers Jean Kerléo and Elie Roger (Firmenich), which underscores the expertise and artistry behind its formulation. Estee Lauder's description of the fragrance as "a fragrance for the 21st century" speaks to its timeless appeal and modern sensibility. It is designed for a woman who is forward-thinking and progressive, yet deeply rooted in her values and principles.

The marketing campaign for "Knowing" was a pivotal moment for Estee Lauder, aiming to revitalize and modernize the brand's image. The choice of Paulina Porizkova, a stunning and accomplished model who transitioned from her role as a spokesperson for Revlon to Estee Lauder, was significant. Porizkova embodied the qualities of the "Knowing" woman—sexy, confident, and sophisticated. The advertisements portrayed her in a manner that was both elegant and alluring, capturing the essence of the fragrance and the type of woman it was designed for.

Overall, the name "Knowing" and its accompanying campaign reflect a strategic and thoughtful approach by Estee Lauder to position the fragrance as an emblem of modern femininity—an expression of self-assuredness, sophistication, and timeless elegance. It is a celebration of the woman who knows herself, knows what she wants, and moves through the world with confidence and grace.